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Mission Driven provides communications and fundraising consulting services to public benefit
organizations. As its principal consultant, Donna Fletcher provides her clients with the tools,
knowledge, plans and confidence to develop comprehensive annual fund programs, undertake
capital campaigns, and create branding and messaging that engages the public's mind,
imagination and financial support. She specializes in assisting organizations that focus o n land
conservation and the environment, arts, and animal welfare.

Representative Services and Philosophy

“If you want to build a ship
don’t drum up people together to collect wood
and don’t assign them tasks and work,
but rather teach them to long for
the endless immensity of the sea.”
Antoine de Saint-Exupéry

Great organizations are built from bold visions and equally ambitious organizational and
fundraising plans and programs. Donors support organizations that “think big” and can execute
and implement excellent fundraising programs.  In these tough economic times, organizations
must demonstrate that they have the knowledge, skills and institutional “moxie” to think
beyond an annual budget mentality to the larger funding required to achieve mission success.  
Mission Driven provides the following assessment, planning, and implementation services:

  • Fundraising Audits and Assessments
  • Strategic and Fundraising Plans
  • Capital Campaign Strategic Planning and Market Testing (feasibility studies)
  • Collateral Writing and Production, including Case Statements, Membership and Annual
    Fund Appeals, Foundation Grants
  • Constituency Building Through Direct Mail, Annual Fund and Membership Campaigns
  • Fundraising Training — From the Basics, to Major Gifts and Capital Campaigns
  • Brand and Message Development
  • Mentoring/Coaching/Training Volunteers and Staff


Current and Recent Clients Include:


  • Australian Conservation Foundation,   
  • Melbourne, Australia
  • California State Parks Foundation, Kentfield, CA
  • Clean Water Action, Washington, D.C.
  • George Mark Children’s House, San Leandro, CA
  • Golden Gate National Parks Conservancy, San Francisco, CA
  • Land Trust Alliance, Washington, D.C.
  • Museum Society, San Francisco, C
  • Palos Verdes Library District, Palos Verdes, CA
  • Peninsula Open Space Trust, Palo Alto, California
  • San Francisco Zoo, San Francisco, CA
  • Trust for Public Land, San Francisco, CA
  • Western Pennsylvania Conservancy, Pittsburgh, PA
Donna Fletcher